An incredibly strong line up, including various styles of music this year, will create a fantastic show, and with the heartfelt message of,
'UNITED BY MUSIC'
It's a reminder of the unifying, joyous and healing powers, a shared love of music can bring, especially during the most difficult and traumatic time a county and it's people can face.
Hosting City - St Georges' Hall - Liverpool Lit Up
Our well wishes go out to all the artists representing their countries this week, over the course of 2 semi finals, held on the Tuesday 9th and Thursday 11th of May and the Final on Saturday 13th May.
'FUSION OF HEARTBEATS'
Taking inspiration from the combined colours of the Ukrainian and UK Flags, is a joint design collaboration between Ukrainian Starlight Creative and Superunion Agency UK.
Olena Martynova (CEO, Starlight Creative) says:
Creativity and music both have the power to unite and inspire. We are so proud to be part of the creative concept for such an important musical event when more than ever, we need to come together as a global community. For Starlight, it is an opportunity to represent Ukraine on an international stage, showcase our creative and musical ability, and create something that honours our strength and the power of unity.
Stuart Radford (Superunion’s Executive Creative Director) & Creative Director Katherina Tudball says:
We are thrilled to create the 67th Eurovision Song Contest visual identity in partnership with Ukrainian agency, Starlight, and the BBC. For this year’s theme, United By Music, our solution was inspired by research showing that when experiencing live music together, human hearts synchronise to beat in unison. This insight led to the creative concept of 160 million hearts beating as one, an idea that captures the universal spirit of Eurovision.
(The global audience for Eurovision last year was 160 Million)
As quoted in the official EBU Eurovision site
“The colourful ECG (electrocardiogram) effect produces a string of hearts, each one responsive to rhythm and sound, to illustrate the collective beating heart of all Eurovision contestants and viewers alike.
We are all ‘United by Music’."
The typeface used is called ‘Penny Lane’, inspired by the twentieth-century cast-iron signs displaying Liverpool street names and a nod to the city’s rich musical heritage.”
'Bringing audiences across the globe together'
In continuing support of Ukraine, we will be donating 10% of Sales to the
Go Fund Me - Help Ukraine Emergency Fund - This Week.
A collection of various UK based Ukrainian Churches and organisations have continued to organise raising funds throughout the war, to donate to a collection of Ukrainian charities and organisations providing support of food, medical supplies, emergency supplies as well as longer term medical support and counselling, to help deal with the trauma caused by ongoing conflict.
To find out more or to send a personal donation, please follow the link below to their Go Fund Me page.